Every Tee Realm fit survives fifty wash-and-dry cycles in testing before release. Your job is much easier — four habits will keep the collar crisp and the colour deep for years.

1. Wash cold, inside out. Cold water protects the dye; turning the tee inside out protects the face of the fabric from friction.

2. Skip the hot dryer when you can. Our tees are pre-shrunk, but sustained high heat is still the fastest way to age cotton. Low heat or line dry keeps the fit exactly where it started.

3. Go easy on detergent. A small dose of mild detergent is plenty. Fabric softener coats the fibres and dulls garment-dyed colour over time — leave it out.

4. Fold, don't hang long-term. Heavyweight cotton has real weight, and months on a narrow hanger can stretch the shoulders. Fold knit-side up and stack loosely.

Do this and the tee repays you: the hand gets softer while the shape stays put. That is the whole point of dense ring-spun cotton.